Customer
EJ's Sunglasses is an online retailer of designer sunglasses, eyewear and lifestyle accessories. Since 1995, they've been offering the largest collection of high end eyewear products to their customers.
This omnichannel merchant has a D2C, Marketplace and brink-and-mortar presence.
This omnichannel merchant has a D2C, Marketplace and brink-and-mortar presence.
CHALLENGE
Having migrated from NetSuite's SuiteCommerce, the client faced major issues with conversion rate, user experience and day-to-day operations. The main challenge was to improve those KPIs while making it easier to manage the webstore.
SOLUTION
Our team developed and executed a comprehensive 3-stage plan, which included
- A full replacement of merchant's ERP Connector (Celigo) with Omnycode's proprietary Product Information Manager tool, called ECX
- Complete redesign of the template, including user friction areas of Category Page and PDP
- Comprehensive marketing strategy, which included implementation of email and SEM programs
- A full replacement of merchant's ERP Connector (Celigo) with Omnycode's proprietary Product Information Manager tool, called ECX
- Complete redesign of the template, including user friction areas of Category Page and PDP
- Comprehensive marketing strategy, which included implementation of email and SEM programs
RESULTS
By successfully executing this project, Omnycode were able to significantly increase the conversion rate, improve user experience and interation and enhanced automation, which contributed to better management.
+340%
Ecommerce Revenue, YoY
+192%
Conversion Rate, YoY
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What we do
Omnycode is a NYC-based ecommerce agency providing full range of services and solutions. From developing digital strategy to its implementation, our innovative minds are focused on accelerating growth and profitability of your online business.
